Corporate identity is a collection of communication strategies, philosophy, behavior and visual elements of a corporation. Graphic designer should not only think visually while designing corporate identity, but should also be aware of other features of the corporation. The significance of these features should be taught during the education they get to the graphic designer candidates. During the process of graphic design education, it is important for students to be able to design contemporary and original emblems and logos, to design corporate identity and to be conscious of introducing corporations in a contemporary identity. The aim of this study is to create a model proposal for redesigning a logo within the scope of graphic design education, in the light of the graphic design principles and in the awareness of the features of the corporate identity. In this context, the terms of redesigning the corporate identity design and logo design principles are explained and the methods of redesigning logos in the scope of the Corporate Identity Design course, which is included in the curriculum of Doğuş University, Department of Graphics, are clarified. As a result of the research, the examination of the application of these methods within the course is analyzed.
Keywords: logo, corporate identity, graphic design, design education