Advancement of technology ensures proliferates of mass production and consumer goods with the help of industrial evaluation. Inserting fabrication products into sustainable life decreasing authenticity in indirect proportion to production gives rise to increasing imitation product and knockoff. Manufactured products’ serial production shows up within the context of supply demand and it has been turned into monument which comes into prominence of ostentatious decoration and ornament as much as the production of output from necessity in time. Kick of popular culture, demand of basic components based on “vanity-driven” and delice on daily use and consumption arises in time. That change in production has been used on masterpieces, several products which individual can never have, have been produced not from necessity but on-demand to satisfy the sense of pleasure. Using unattainable masterpieces by displayed on decorative productions, goods of textile and daily use causes questioning of value. It has been investigated that Imitation of masterpieces usage in an artificial setting has affected the commercial value of finished product and impact of marketing perceptive on real monument to what extent. Research is supposed to be the source for the next research in this context not only by handling the recent subject but also the variation of perspectives about the masterpiece. The aim of this research is searching the reflection of archaic masterpieces displayed on museum to daily use products and investigating the differentiation of their usage on the masterpieces. It is possible to say that the usage of masterpieces on decorative and daily use products effects the variables like familiarness and advertisement of piece of art.

Keywords: Artwork, consumption and art, ready made object, decoration