Examining Social Responsibility Posts in Instagram in Terms of Graphic Design: Example of the Breath to the Future Campaign

Abstract

Social media applications with increasing number of participants every day, is of great importance in the announcement of these campaigns and high participation. In this context, it is known that Instagram, which is one of the most actively used applications among social media applications, is a platform with visual content. Institutions and organizations are required to prepare a post to publish their social responsibility campaigns on Instagram. In this study, it was aimed to emphasize the importance of social responsibility campaign posts published on Instagram. In this context, The posts published on Instagram of the "Breath to the Future" social responsibility campaign conducted by the Turkish Republic Ministry of Agriculture and Forestry and the General Directorate of Forestry were examined according to the principles and elements of graphic design and the results were discussed.